Strategic Planning Purpose          


The purpose of Umpqua Watersheds’ strategic planning process is to support the organization’s scientific, political, cultural, social and funding challenges to implement our mission and vision over the next 10 years.  The outcomes will be accomplished through thoughtful direction and sensible execution, all within the organization’s capabilities and the changing challenges it faces.


Umpqua Watersheds Vision, Mission & Goals



Umpqua Watersheds envisions a land of lush mountains and river valleys which sustain an abundance of clean water, diverse wildlife, and native fish runs.  These landscapes will enrich a community that values fulfilling jobs, diverse viewpoints, and the solitude of wild places.



Umpqua Watersheds is dedicated to the protection and restoration of the ecosystems of the Umpqua watershed and beyond through education, training, advocacy and ecologically sound stewardship.



Umpqua Watersheds will:


Advocate sound stewardship practices on private and public lands that sustain biodiversity and restore degraded lands and waterways.


Promote permanent protection for wilderness and roadless areas in southwestern Oregon.


Alert our community to ecosystem management issues in the interest of informed consent and increased participation in land management decisions.


Train youth and adults to develop expertise in natural resource sciences for careers in the ecological stewardship workforce.


Educate the public by expanding environmental literacy and increasing awareness of the intrinsic value of high-functioning, intact ecosystems.


Improve communication and collaboration between the conservation community, public agencies, private landowners, commercial interests, and the public at large.


Monitor the activities of the federal, state and local agencies charged with the responsibility of land and water management in southwestern Oregon.


Provide leadership, support and motivation to local and regional grassroots conservationists.


Conduct educational, research and outreach projects that highlight conservation challenges and promote effective solutions.


Serve as a source of information on conservation issues and solutions.


Celebrate the natural beauty and majesty of the native forests and free-flowing waters of the Umpqua and beyond through regular outreach events.



Conservation Program Goals:  To protect communities and ecosystems from destructive management practices.


Conservation Program Goals:  To protect communities and ecosystems from destructive management practices.

         Objectives of the Conservation Program are to:

  1.   Monitor and evaluate programs and projects of public land management agencies including but not limited to the National Forest, Bureau of Land Management, Bureau of Indian Affairs, National Parks Service, State and County lands.
  2.   Take appropriate protective action when management proposals violate sound science-based and/or legal principles.
  3.   Support local, regional and national conservation efforts.
  4.   Advocate for significant positive changes to the Oregon Forest Practices Act.
  5.   Ensure sound science is used in designing and implementing state and federal policies to improve ecological function while minimizing harm to ecosystems.
  6.   Search for opportunities to engage in authentic collaborative efforts in an attempt to shape agency policy.
  7. Achieve permanent wilderness protection for roadless areas in the Umpqua watershed and beyond through its Wilderness Committee.
  8. Develop methods to inspire our community to actively engage with the Conservation Committee.
  9. Develop Conservation Mentor Program to develop expertise in the mechanics and issues involved in the NEPA process to assist in writing effective comments and appeals.
  10. Facilitate and advocate on both a national and an international level to ensure our organization aligns with international efforts regarding climate change mitigation and adaptation. 
  11. Develop, encourage, educate, promote and actively advocate as well as inform constituents regarding climate change.


Short term (1-3 year) activities are:

  1.   Develop a funding plan to hire a paid Conservation & Legal Director. 
  2.   Monitor land management activities in the Umpqua basin and adjacent watersheds, and work collaboratively where possible with land management agencies and other partners to assure that the projects are a benefit to forest ecosystems and the local community.
  3.   Work with partners on policy and legislative issues that affect public lands and waterways, including strategic litigation of watershed management policy/projects.
  4.   Develop  a framework for supporting a network of volunteer conservation monitors to serve as our eyes and ears in the field.
  5.   Continue to work with the regional coalition of diverse organizations formed with the like-minded goal to promote the Crater Lake Wilderness proposal.
  6.   Continue to actively engage agencies, lawmakers and stakeholders with regard to the improving and expanding of the NW Forest Plan through the agency revision process.
  7.   Support listings of imperiled species, e.g., Spring Chinook, Lamprey, Umpqua Chub, and other diminished, threatened and endangered species, whether listed or not.
  8.   Apply the findings of Summer Low-Flow Report to mitigate cumulative ecological impacts where possible.
  9. Work with other conservation organizations to reverse policy decisions that are in conflict with our mission.


Long term (4-10 year) activities are:

  1. Continue above items as needed and adapt to changes in ecological challenges.                                                                                    

Outreach Program Goals:  To inspire our community to actively engage in Umpqua Watersheds’ vision, mission and goals.


Objectives of the outreach program are to:


  1. Improve and maintain public awareness, trust, and accurate understanding of Umpqua Watersheds’ missions, goals, and accomplishments.
  2. Provide the communication network to support other committees with their outreach.
  3. Develop and enhance communication tools to reach the general public and increase membership.
  4. Facilitate face-to-face interactions with the community.
  5. Build volunteer infrastructure.


Short term (1-3 years) activities are:


  1. Continue to produce a quality quarterly newsletter.
  2. Continue to maintain an informative Website.
  3. Continue to develop a dynamic social media presence.
  4. Increased online fundraising and linkage to business members and event sponsors.
  5. Recognize, support and promote our business sponsors.
  6. Increase business and general memberships, and volunteer base by 25%. Investigate business sponsor discounts for active (paying) members.
  7. Develop quarterly revenue generating social events.
  8. Maintain an accurate, accessible and up-to-date ‘major donor’ database and membership list.
  9. Publish up-to-date informational brochures detailing our mission, goals and achievements.
  10. Continue advertising committee meeting schedules to the public.
  11. Continue to conduct after action reviews and record “lessons learned” from participation at all events.
  12. Photo gallery database available on website and social media.
  13. Organize and/or digitize physical photos and other hard-copy documents.
  14. Provide simple templates for committee chairs to provide agendas, notes, committee reports and volunteer hours.
  15. Develop film and speaker event schedule and venue for repeated and consistent presentations.
  16. Conduct yearly open house events at the UW office.
  17. Continue online calendar of events (one year out).


Long term (4-10 years) activities are: 

  1. Continue items above as needed.
  2. Create database of articles and science stories

Restoration Program Goals:  To restore high ecological function in degraded watersheds.


Objectives of the Restoration Program are to:

  1. Update scientifically sound principles and practices for the restoration of ecosystem functions on degraded lands.
  2. Continue to collaboratively develop and implement innovative restoration projects which solve ecological problems.
  3. Publicize the economic benefits of restoring fully functioning ecosystems (ecotourism, small business, etc.).
  4. Support and promote ecological workforce training and development.
  5. Collaborate with public and private partners in restoration ecology.


Short term (1-3 years) activities are:

  1. Contribute to documents and presentations justifying restoration principles, and work with regional partners to develop materials to promote principles to practitioners.
  2. Continue Elk Creek collaborative efforts.
  3. Participate with BLM and USFS on post-fire responses to local wildfires.
  4. Continue to advocate for protection and restoration of Spring Chinook and other native anadromous species habitat such as Umpqua Chub and Lamprey.
  5. Continue feasibility studies and create a plan for mobile biochar production from restoration project byproducts.
  6. Work with Conservation community campaign to address “Summer Low-Flow” study.
  7. Continue to participate in the Umpqua Oak Partnership.
  8. Continue “Radio Active Restoration Program” and other conservation-based KQUA podcasts.
  9. Steering committee for statewide status change for beavers in Oregon.
  10. Develop strategies to address climate change-induced drought stress and pest outbreaks in local forests.
  11. Continue collaborative work to convert biomass to biochar.
  12. Explore chipping biomass as an alternative fuels treatment.
  13. Collaboratively support state scenic waterway and federal wild and scenic status for the upper South Umpqua River.


Long term (4-10 years) activities are:


  1. Continue items above as needed.
  2. Research and choose 3 finished products using small diameter logs and/or other underutilized resources from local forests.
  3. Explore restoration project implementation strategies related to utilization of currently nonmerchantable material to improve forest health.


Education Program Goals:  To provide life changing experiences for learners of all ages that cultivate appreciation for ecological systems, conservation practices, restoration processes, and the intrinsic value of wild places.


    Objectives of the Education Program are to: 

  1. Continue to support rigorous, outcome-based curricula in ecology, natural history, and environmental science for college credit.
  2. Increase environmental science literacy of K-12 students through curricula that meet or exceed state standards.
  3. Continue to develop and promote field-based opportunities for experiencing the natural world.
  4. To develop collaborative efforts with agency specialists and other professionals to provide authentic educational experiences and information on career opportunities.
  5. Facilitate community educational opportunities.

Short term (1-3 years) activities are:

  1. Continue and expand K-12 programs, and continue to create activities for middle and high school students aligned with state standards and UCC’s Natural Resources Program.
  2. Work with teachers to develop and deliver courses to regional K-12 students.
  3. Continue to recruit and support UW AmeriCorps education staff and volunteers.
  4. Conduct feasibility study re: infrastructure necessary for Educational Ecotourism.
  5. Continue annual SEEDS (Science Environment Education Discovery Seminar), in cooperation with UCC and local high schools.
  6. Continue active participation in UNLSH (Umpqua Natural Leadership STEM Hub) (STEM = Science, Technology, Engineering, Math).
  7. Acquire a vehicle(s) for field trips and ecotourism in the Umpqua and beyond.
  8. Bring specialists together to develop mission and principles for a “Western Institute for the Study Ecosystem Recovery” (WISER).

Long term (4-10 years) activities are:

  1. Continue items above as needed.
  2. Sponsor community symposiums/workshops consistent with UW’s Mission and Vision.
  3. Provide long-term research opportunities to increase the understanding of ecosystem processes and recovery in SW Oregon.
  4. Develop plan for hiring an educational staff position.


“Protect the Best & Restore the Rest”