Umpqua Watersheds Blog

KQUA 99.7 "The River"

Winter 2018

Published December 10th, 2018 in KQUA 99.7 "The River"

As 99.7 KQUA nears two years of age, our audience has grown significantly. An average listener reports that they listen to the station as much as 2-3 hours a day. The popularity of 99.7 KQUA is due to the airing of more music and less talk and advertisements. However, when we play a message on the air whether it’s for an event, non-profit or a business, those messages stand out.

99.7 KQUA is a community-minded participant in Douglas County. One of our main goals is to help the community reach our audience. When an organization partners with the station, it is a benefit to both parties. When you purchase time on 99.7 KQUA for a short message, your donation supports the operations of 99.7 KQUA and is tax-deductible.

How it works: 99.7 KQUA can be a branding tool for a new business, for promoting an event, or for generating money for a non-profit. Our station’s programming appeals to listeners generally in the 18-54 age range. At the moment, 99.7 KQUA is offering a discount on underwriting short messages to local businesses, non-profit organizations, and promoters. For the remainder of December, all messages 30 seconds or shorter are 50 cents per message.

During January through February, 99.7 KQUA will be conducting an auction to raise funds for station operations. Businesses and others can donate products, gift cards, services for the station to auction. In return, the station will return the face value of the donation in short messages on our station combined with mentions during auctions.

KQUA - The River Radio


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